as we know, the relatively new indie & unnotable sisters mary-kate & ashley are creating a clothing line for large midwest retail giant, who targets an audience largely dominated & influenced by a food-stamp collecting, illiterate & prestige audience.
the olsens…
(a relatively small and unrecognized pair of twins, with little or no relevant experience, who are looking to enter this market with a apprehensive and vague industry consideration & courtesy)…
enough said… highly sophisticated & internationally recognized actress, amanda bynes, may be considered as more of a social movement than an actress…
an inspiring presence largely due to her sophisticated roles and representation in world issues…
SO… metaphorically speaking,
the olsens for jcpenney is like amanda bynes for lanvin…
something tells me they had little, or were entirely unaware, with this entire project, video, line & relation.
MK even covered her face when we asked her about this new collabo…
jcpenney just announced their new line with the olsen twins, “olsenboye”
i guess this adds another tier to their brand portfolio…
between their top tier “the row” sold everywhere from bergdorf to barneys.
their medium tier “elizabeth & james” sold at mediocre pretentious shops like intermix.
& now “olsenboye” for FASHION POWERHOUSE jcpenneys.
move over i heart ronson for jcpenney, penneys scored a better deal.
but MK, jcpenney? i get everyone wants money & middle america retailers have LOTS, but don’t these girls have enough that they need not to dissolve their reputation?
well, at least now they’re positioned amongst style & design ICONS like…
Actor Ed Westwick photographed by Alasdair McLellan for cover and accompanying story of the latest Arena Homme+ issue, young Gossip Girl star was styled by Nicola Formichetti. Arena Homme+ is menswear fashion magazine published biannually, regular long time contributors are Bruce Weber, Tim Blanks, Panos Yiapanis, Nicola Formichetti, Joe McKenna, Alasdair McLellan and other.